Spotify’s Latest Updates
Earlier this week, Spotify told everyone about its cool new ‘Campaign Kit’ for musicians. Now, let’s talk about some neat stuff they added to that kit.
The big news is they’re making ‘Discovery Mode’ even bigger. Before, this was a way for songs to get played more on Spotify radio, but artists got paid a bit less. Starting on January 3, 2024, Discovery Mode will also work for Daily Mix playlists. Later, it’ll include artist-specific, decade-based, mood-based, and genre-based mixes.
Some people argue about Discovery Mode, saying it’s like a new kind of payola. But Spotify keeps sharing stories to prove that artists are finding more fans with it.
And guess what? The argument might get louder because now it’s going to be in more parts of Spotify.
Oh, and there’s more, Spotify is also making its ‘Showcase’ paid campaigns tool and ‘Marquee’ ads available in the UK, Canada, Australia, and France. France gets Marquee ads for the first time. Exciting stuff.